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Digital Marketing Executive

16/05/18 18:08
Location:
Petaling Jaya, Selangor
Job Type:
Full Time
Salary:
RM4200.00 per month
Start Date:
01/06/2018

Role & Responsibilities 

  • Plan and execute all web, SEO/SEM, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements 

  • Candidate must possess diploma or higher preferably in the marketing field.
  • At least one year experience in digital marketing or similar position.
  • Demonstrable experience managing SEO/SEM, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that inform, engage, motivate, and convert.
  • Experience with A/B and multivariate experiments
  • Good knowledge of website analytics tools 
  • Working knowledge of ad serving tools 
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Driven by outcomes and results and thrives working in a fast-moving, dynamic environment
  • Keen interest in digital marketing and up-to-date with the latest trends and best practices in online marketing and measurement







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